Vice President of Consumer Marketing and Fundraising
The American Red Cross
In her current role, Jennifer develops strategies and implements programs to maximize Individual Giving at the American Red Cross. Through online and offline channels the team seeks to acquire new donors, deepen relationships with existing donors and optimize long-term donor value. The team is also responsible for supporting organization-wide marketing campaigns, brand & product licensing for fundraising, and disaster relief fundraising. Jennifer joined the American Red Cross in 2009, and prior to that spent nearly a decade at American Express in Marketing and Business Development. Based in New York, London, Frankfurt, and Singapore, Jennifer managed teams globally to drive results in new product development, payment technology innovation, and luxury travel.